Randall A. Wade
Menguin-1243.jpg

Menguin Social Media Art Direction

[  art direction for Menguin's curated Instagram feed. For these quarterly photoshoots, several visual objectives emerge: projecting a technology-oriented suit & tuxedo delivery service, an inclusion of human elements to bring warmth to an online-only brand, customer service initiatives such as free swatches, pops of color to exploit the wide array of accessory color options, Menguin's philanthropy partnership with The Humane Society of the United States, quarterly mini-campaigns such as "tuxscues" which is a physical recreation of reasons why customers returned late or damaged garments, as well as character shots to show Menguin spirit for fun holidays. Photography by Mallory Berry. 10.2016–current

Untitled-1_01.jpg
Untitled-1_03.jpg
Untitled-1_02.jpg
BoxL.gif
Untitled-1_05.jpg
Untitled-1_08.jpg
Untitled-1_04.jpg
Untitled-1_11.jpg
Swatch.gif
Untitled-1_10.jpg
Untitled-1_07.jpg