Randall A. Wade
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Distillment of Brand

[  twin 24" x 36" broadsides that explore the relationship between volumetric vehicle design and brand identity. This conceptual theme exploits the power of brand identity to propose a question: is pure volumetric design stronger than brand baggage? To do this, two vehicles are stripped of company marks and identifiers, then mixed with build sheets from competing models. The brand-specific details are then reversed to appear illegible upon first glance. A wire-bound supplement booklet documents the project. 12.15

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